Design Director
Design Director
This project aimed to resolve a growing problem with our existing quarterly promotion landing pages. Given the different products included in each offer, the old design created an imbalance on the page as well making it harder for the user to figure out what the promo was. I spearheaded the redesign of these pages. It took many iterations and lots of conversations with different contributors from the team, from the Creative Director, to Web Developers, other Designers and consulting user data collected over time by an outside agency. Design is a group effort after all. In the process we improved a number of elements on the page besides this, improving the UX, reducing steps to gather the information the user needs, therefore reducing the time and steps needed to complete the goal “find a dealer”. This effort increased sales and conversion rates by 300%.
Role: Art Director | Client: Universal Audio
- Star reviews under each plug-in.
- A clear value proposition at the bottom of each column.
- An option marked as “best value” with snipe above column.
- Video and Sound Examples were added directly onto this new layout, which data has proven to improve conversion rate.
We saw a 300% increase in conversion rate by adding the featured dealers section onto this page.
Another improvement from the previous pages, is that this new layout allows users to click off the page and visit the product page they are interested in learning more about. We assume here that the user would come back to this page once they have gathered the information they needed.