Design Director
Design Director
Trade Show booth & experience design. On-site and online. Print/digital.
Role: Art Director // Client: Universal Audio // Credits: Martin Lindhe (Creative Director), Ben Lindell (Content Manager), Eli Triona & Ryan Abraham (Web Developers)
Seen here is Henry Chadwick (aka Hank), who was the presenter and star of the show for the live stream held during the event.
One of the many stations where hands-on demos where held. This specific one was part of the area called the “recording lounge.” Photo by Allen Papouban.
Daily Emails to the UA 250K user-base with featured speakers, daily activity schedule, daily giveaways and more. Taking people to the NAMM landing page for viewing the show live online.
This landing page provided a platform for the livestream from the booth at NAMM 2019. Visitors would be able to watch live, comment via youtube, sign up for daily giveaways and see the current schedule (which was also updating live as the event moved on - replacing the top banner with whatever was currently playing on the live stream). This was by far the most successful live experience the company has had so far. This was an incredible team effort and took many people to accomplish this success.
In stats:
Landing Page
53,776 Page Views
39,588 Unique Visitors
YouTube
528,840 Minutes Total Watch Time
31,290 Total Live Views
17:50 Average Viewing Duration
6,801 Live Chat Messages
Online Giveaway
47,432 Total Engagements
7,354 unique emails collected
An earlier prototype exploring the UI interactivity of the page.
During off times, video ads would be rolling, showing who was going to be presenting next at the UA Stage.
The interstitial ad (left), would appear for 3 seconds every time one of the 120.000 attendees opened the app. We also placed ads that drove people to the landing page within the app (right).
Standardized the new look and feel of all the product signs, for the products displayed across the booth, as well as in other partner booths.
This is by far one of the largest booths in the entire show! These are some of the early renders created by the company who built the booth for UA.